About me

I started my career as a designer for GNT – a Japanese Company that focuses on Mobile Game development, I have worked on many products from e-commerce to Social network at GNT. ​

After 3 years gathering my experience in Design and Product development, I joined Lazada, one of the biggest E-commerce platform in Southeast Asia. I was responsible for a lot of major features, had taken care of Catalog, Product Page and Checkout Vertical, I also conducted user research, user study. I then started to lead and mentor junior designers. Also here I met many great folks, working directly with Paul and Jon in the team of 14 designers​.

Since Alibaba’s acquisition of Lazada for 4 billions USD, I have decided to move on and became the Lead experience designer as Aleph, a creative technology studio from Singapore. At Aleph I had great chances to work with banks and finance giants such as Standard Charter, Vietinbank, VP Bank, Prudential etc. With a great mentorship from Poon I have learnt more about design in general.​

Besides works, I put a lot of effort in the community of UX practitioners in Vietnam, I found the UX Vietnam Community in 2018, hosted the first international event in Vietnam, it created great awareness and attention to the young community of not only Vietnam but the region. This success was a big thanks to all my friends from all over the world, including Aldrich, Chris, Hieu, Mos, Kieu-Anh, Quoc-Anh, Wendy.