I'm Lâm [læm];  a design leader based in Ho Chi Minh City, with experience across SaaS, consumer services and products, and finance. I specialize in building and scaling design teams, applying a growth design mindset to drive real business outcomes. Outside of work, I enjoy running, boxing, and tennis.

My Running Personal record in 10km is 58 minutes 38 seconds and 21km is 2 hours 33 mins 26 secs

How I got here

In the first five years of my career, I have worked in various roles. With a background in Computer Science, I worked as a Front-end Engineer, Web developer, and UI UX Designer. Started a company, closed it. Worked as a Sound designer and game Music Producer (checkout the music I made), then stopped in 2014.

I then joined Lazada, one of the biggest E-commerce platforms in Southeast Asia. I was responsible for many significant features and took care of the Catalog, Product Page, and Checkout Vertical. I met many great folks here, working directly with Paul and Jon in the team of 14 designers.

Since Alibaba acquired Lazada for 4 billion USD, I have decided to move on and became the Lead experience designer at Aleph, a creative technology studio from Singapore. I worked with banks and financial corporation in Vietnam, with an outstanding mentorship from Poon.

I left Aleph in mid-2018 and led the design team at Zalo, the 100m+ user social app in Vietnam. I have helped build a DesignOps culture, establishing the process of creating a Design-driven organization.

In 2019, I joined BAEMIN, a joint-venture between Woowa Brothers Korea and Delivery Hero, in a mission of delivering food and building a lifestyle platform for Vietnamese users. I led and grown a team of 12 members including Product Designers, UX researchers, UX Writer to build one of the most user-friendly and lovable product in the market.

Community

Besides work, I put a lot of effort into building the first community of UX practitioners in Vietnam. I've been the founding member of the UX Vietnam Community → since 2018, hosted the first international UX event in Vietnam. It has created great awareness and attention for the young UX practitioners of Vietnam and the region. This success was a big thanks to all the friends and speakers: Zoey, Aldrich, Chris, Hieu, Wendy, Randy, and Khoi Vinh.

Recently, I started running a new podcast called Design Stories for UXVN, where I interviewed many Vietnamese designers about the stories in design.

Learn more about Now pages.