At BAEMIN, I'm leading the Product designer and UX team to drive product outcomes. I have been working directly on some initiatives to improve the experience, the product or business metrics
Enhance the flow Rating & Review in order to provide better information and insights about a merchant to customer. This helps customer order food more confident and easier
Read this caseUsing Heuristic review and Competitor analysis to resolve a problem at BAEMIN registration and onboarding flow
Read this caseWe aim to provide better experience by reduce the rate of correcting the delivery location address
Read this caseLed many design projects for Big banks in Vietnam
Leading the UX and product design process, managing a team of 5 designers contributing to this project, from hand-crafting icons to prototyping and screens-by-screen designing.
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