Works at
Axon

AI Enablement Program for Product Designers

A 90-day AI enablement initiative at Axon where I empowered Product Designers to become product creators, using AI to build and demo real prototypes, tools, and workflows — not just ideas.

NYPD’s Multi-Cam Evidence Suggestion & Case Discovery

Design an automated evidence discovery system that ensures the NYPD never misses a video
Works at
baemin

Personalizing experiences based on user segmentation

Drove the design strategy by integrating research, behavioral data and business constraints to deliver a solution that supported both user needs and BAEMIN’s path toward sustainable growth.

Reduce drop rate of the onboarding flow

Using Heuristic review and Competitor analysis to resolve a problem at BAEMIN registration and onboarding flow
Works at
Lazada

Designing Shipping Fee Transparency to Reduce Checkout Surprise

How We Reduced Shipping Subsidy Risk Through Better Cost Communication