Designer. Community Builder
Product, UX, Design
Experiences in E-commerce, Social Network, Fintech and Community Building.
Currently leading a team of designers at
See my works
Apr 2019 – Now
UX & Design Head at Zalo
A messaging platform and social network serving 100m Vietnamese users.
Apr 2018 – Apr 2019
Design Lead at Aleph Studio
A unique breed of strategists, engineers, craftsmen & artists
spread across Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines and Australia.
Dec 2014 – Apr 2018
UX Design Lead at Lazada (Regional)
Biggest E-commerce platform acquired by Alibaba
operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.
Articles & Writing
🇻🇳UX Design Skills Mapping
– a Vietnamese article for Vietnamese Designers
5 tips to start practicing UX design
or the differences between UI and UX design. — 2017
6 steps in a common UX Design Process
published on proto.io and reaching 22k read — 2016
Shipping Fees on Lazada Indonesia
solves the business requirements and user’s needs. — 2016
How a concept help improving the final design
and most UX/Product designers today are missing it.
For Consulting, Freelance, Training
For UX Vietnam Community
Here, there and everywhere