Product, UX, Design
Experiences in E-commerce, Social Network, Fintech, Banking and Community Builder.
Currently leading a team of designers at Zalo and managing UXVN Community
See my works

Highlight Experiences

Apr 2019 – Now


A messaging platform and social network serving 100m Vietnamese users.
At Zalo I’m leading the design team, establish design process and build a designOps culture.
Apr 2018 – Apr 2019

Aleph Studio

A unique breed of strategists, engineers, craftsmen & artists spread across Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines and Australia.
Led the design team in Vietnam (7 designers). Worked with Vietinbank and other big Finance, Banking Corporations in Vietnam and Singapore.
Dec 2014 – Apr 2018

Lazada (Regional)

Biggest E-commerce platform acquired by Alibaba  operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.
In charge of Checkout, Product Details Page, Catalog, Wishlist and some other verticals.

Articles & Writing

UX Design Skills Mapping

– a Vietnamese article for Vietnamese Designers

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5 tips to start practicing UX design

or the differences between UI and UX design. — 2017

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6 steps in a common UX Design Process

published on and reaching 22k read — 2016

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Shipping Fees Transparency on Lazada Indonesia

solves the business requirements with user’s needs in mind. — 2016

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How a concept help improving the final design

and most UX/Product designers today are missing it.

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