Lazada Regional

Lead UX Design, Lazada (Regional)

Visit company site

Biggest E-commerce platform acquired by Alibaba in 2018, operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.

I worked at Lazada techhub from 2014 to 2018, where I designed the User experience for the end users on both mobile and web platform, across all 6 markets in Southeast Asia.

I had a chance to work with Alibaba design team to revamp the design and UX

Some notable impact:

  • Increase basket size by provide difference function for different user cohort
  • redesign the mobile app that helps increase the user retention and engagement

Works at

Lazada Regional