Zalo

A messaging platform and social network serving 100m Vietnamese users.

I joined Zalo with the mission to build and establish the UI UX team. Zalo is a big corporation with the product itself has proven to be successful and irreplaceable in daily life of Vietnamese people. It was challenging but also exciting to transform the design team from working upon requests to contributing to the development of the product.

  • Designed and executed platform-wide experience frameworks across multiple product teams, improving cross-team alignment and delivery efficiency.
  • Helped establish DesignOps practices and a shared design system to support rapid growth across mobile and web.
  • Built and launched Zalo’s first unified Design System, including cross-platform design tokens.