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Hi, I'm LamÂ
[læm]
Design leader, versatile product designer based in Ho Chi Minh city.
Currently leading a team of product designers at
Axon
. Crafting
intuitive,
mission-driven
solutions
that
focus
on
a
digital
evidence
management
system
for
public
safety
and
protecting
life.
More about me
Featured works
🔒
2024
NYPD’s Multi-Cam Evidence Suggestion & Case Discovery
Design an automated evidence discovery system that ensures the NYPD never misses a video
AXON
Product, Design
See all works
2023
Personalizing experiences based on user segmentation
Drove the design strategy by integrating research, behavioral data and business constraints to deliver a solution that supported both user needs and BAEMIN’s path toward sustainable growth.
BAEMIN
Leadership, Research, Design Strategy
2022
Reduce drop rate of the onboarding flow
Using Heuristic review and Competitor analysis to resolve a problem at BAEMIN registration and onboarding flow
BAEMIN
Design, Research
2017
Designing Shipping Fee Transparency to Reduce Checkout Surprise
How We Reduced Shipping Subsidy Risk Through Better Cost Communication
Lazada
UX, Design
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Archive
A few recent moments and projects.
2024
Host/Organize
UXVN 2024
↗
This time, UXVN came to Ha Noi, and another day in HCMC, witha total of 600 participants.
2023
Training
Growth/Product Design
↗
A training program for Product Designers
2022
Host/Organize
UXVN 2022
↗
With around 400 participants
2021
Podcast
Design Stories Podcast
↗
Stories and views about UI UX in Vietnam, told by Vietnamese Designers
2020
Host/Organize
UXVN 2020
↗
With Khoi Vinh, Randy Hunt, helped by Zoey, Tien Vi, and Thao Ha.
2018
Host/Organize
UXVN 2018
↗
The first-ever International UX Event in Vietnam. Yes, the first.
Contact
I'm
on
the
lookout
for
a
new
role.
Email
me
at
thaitruonglam@gmail.com
/
Or
drop
me
a
message
on
Linkedin